Portuma, which brings together game developers and brands that want to advertise, will allow real-time advertising. Brands will be able to bid on the in-game ad space they deem most suitable for them. The
transparent reporting of these ads, which are broadcast instantly, will be shared with the brand, and the data of the ad display will be accessed. In this way, once a brand can monitor the result of the in-game
ads they will also be able to take firm steps in determining the right target audience.
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