Thanks to Portuma, Burger King was able to directly monitor the performance of its ads and clearly measure the impact of its advertising campaigns.
The benefits of Tami, Garanti BBVA's e-money institution, were promoted with audio and banner advertising models, with advertisements integrated into Portuma games throughout a one-month campaign.
Portuma cares about ad quality and takes precautions to protect digital advertising expenditures accordingly. In-game ads offered by Portuma have fraud-free technology infrastructure. Continuously improving its technology, Portuma continues its efforts to prevent fraudulent data.
Portuma is aware that it may encounter various scams in the distribution of in-game impressions. That's why IVT is developing its technology and collaborating with partners to make its metrics available to advertisers.