Campaign Overview
Akbank collaborated with Portuma to reach a younger audience and boost digital engagement through in‑game advertising solutions. The campaign, which ran from May 6th to May 30th, featured in‑game audio ads, banners, push notifications, and email marketing strategies.
In‑Game Audio Ads
Throughout the campaign period, Akbank’s in‑game audio ads were played 1,897,665 times, allowing the brand to deliver its message directly to players in an immersive and engaging format.
In‑Game Banner Ads
The campaign’s banner creatives received 3,648,712 impressions, increasing brand visibility during gameplay and reinforcing Akbank’s digital presence.
Push Notifications
A total of 152,875 push notifications were sent, resulting in 7,582 clicks. This channel successfully drove traffic and demonstrated strong user interest and interaction.
Email Marketing
With 9,600 emails delivered and 290 clicks generated, the email campaign contributed to a multi‑touchpoint strategy, further enhancing user engagement across channels.
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