Burger King was on a mission to align its innovative and youth-oriented identity with its digital advertising strategies. The marketing team aimed to increase the brand's market share by exploring measurable and innovative advertising channels. The central question was: Can Burger King find an innovative and measurable platform that fits its identity? The answer was Portuma. As an emerging platform in in-game advertising, Portuma provided the measurability and innovation Burger King was looking for, while offering access to a broader audience.
1) High Viewability: The 95% viewability rate indicated that Burger King’s ads were highly visible to the target audience within the in-game environment, ensuring that the brand’s messages were successfully delivered.
2) High Video Completion Rate (VCR): A 93% VCR showed that users watched the ads attentively to completion, contributing to increased brand awareness and engagement.
3) Measurable Results: Portuma’s detailed analytics provided Burger King with clear metrics, such as 945,125 views and 995,897 impressions, proving that the ads reached a vast audience effectively.
4) Innovative Advertising Strategy: Portuma aligned with Burger King’s innovative brand identity, offering a cutting-edge platform to engage the younger, gaming- oriented demographic. This partnership breathed new life into Burger King’s digital marketing strategy, setting a precedent for other brands.
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