Between January 6th and 31st, Paycell aimed to reach its target audience through diverse in-game advertising models. Utilizing Portuma’s various ad formats, the campaign achieved significant visibility and engagement rates.
The breakdown of the formats used and the impression data collected during the campaign is as follows:
Audio/Banner: Starting with a goal of 240,000 sound-based ads, the campaign delivered 238,845 successful impressions.
Push Notifications: Out of a planned 360,000 push messages, 236.000 were delivered, following an effective direct communication strategy.
Interstitial Video: In line with a target of 144,000 views, 134,703 net impressions were successfully generated.
Rewarded Ads: Designed to offer in-game incentives, this format aimed for 180,000 views and achieved 157,858 impressions, ensuring high user retention.
Interstitial Banner: This format provided a massive reach capacity with a planned volume of 2,307,692 views.
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