Portuma and Garanti BBVA’s new electronic money institution, Tami, have joined forces for an innovative in-game advertising campaign.
The collaboration between Tami and Portuma developed an effective marketing strategy by offering innovative solutions in in-game advertising. Aligned with Tami's goal of reaching a young audience, the integration of ads without disrupting the gaming experience, and the use of the audio ad model, applied for the first time in Turkey, made the campaign both groundbreaking and attention-grabbing. Portuma, pioneering the integration of audio ads in a non-intrusive, innovative way, pushed the boundaries of digital advertising by delivering a first in this field.
This strategy, implemented together with Tami, introduced a fresh, innovative approach to in-game advertising from Turkey and transformed how brands connect with younger audiences. This innovative, results-driven campaign is a perfect example of excellence in terms of performance, engagement, and measurability in digital advertising.
During the 15-day campaign, Tami's ads were seamlessly integrated into the games' natural flow and shown to players without disrupting the gaming experience.
The campaign's in-game banner creatives generated 328K impressions, strengthening TAMİ's visibility within the gaming environment and reinforcing brand awareness among digital-first users.
A total of 120K audio ad impressions were delivered during gameplay, enabling TAMi to reach users through immersive, non-intrusive brand messaging and increasing recall through repeated exposure.
Over 100K push notifications were sent, driving users directly to TAMİ's digital services and creating strong interaction through timely and action-oriented messaging.
With 20K targeted email deliveries, the email marketing channel supported TAMİ's multi-touch communication strategy, increasing engagement and guiding users toward platform adoption and usage.
PHONE: +90 (212) 212 12 42
EMAIL: [email protected]
FOR GAMERS: [email protected]
HQ SKYLAND ISTANBUL: Huzur Mh. Azerbaycan Cad. B Blok Kat:10 Ofis: 157-160 Sarıyer / İstanbul
USA OFFICE: Portuma Technology Software INC 30 N Gould ST STE 4000 Sheridan WY 82801
