Turkish Airlines partnered with Portuma to strengthen its connection with digital-native audiences, increase brand awareness, and expand its presence across innovative advertising channels.
The campaign leveraged non-intrusive in-game advertising formats within the mobile gaming ecosystem to create a seamless and engaging multi-channel user experience.
Archieved wide reach and strong engagement through a multi-format strategy
Successfully connected with a young, mobile-first digital audience
Delivered measurable and performance-driven advertising outcomes
Increased brand visibility and user interaction within gaming environments
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