Vodafone x Portuma - A Success Story in
In-Game Advertising

1) Wide Reach: The campaign achieved 1,596,365 ad impressions, ensuring Vodafone's brand message reached a vast gaming audience effectively.

2) High Engagement: With 487,709 audio ad plays, the immersive format captured players’ attention, amplifying brand recall and engagement.

3) Targeted Communication: 175,874 push notifications enabled precise and direct interaction with players, driving awareness and action.

4) Innovative Integration: Vodafone leveraged Portuma’s in-game advertising platform to connect with a gaming-oriented demographic, aligning with their forward-thinking digital marketing strategy.

5) Measurable Impact: The detailed metrics demonstrated the campaign’s success, providing clear evidence of its effectiveness and the value of in-game advertising.